Sometimes pre-defined reports aren’t enough. That’s where data mining comes in. SmarterStats gives site owners, marketers or even security experts the ability to truly do a “deep dive” into the data contained in the log files associated with a website.
Performing these deep dives, it’s possible to find visitor patterns and trends that may otherwise have been missed.
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Through the mining of website data, companies can discover how to provide website visitors with the type of information, products and services customers are most likely to want.
For example, if visitors are coming from a particular site, and are hitting a particular page, content can be created or optimized on that page that speaks directly to those visitiors or visitors from similar sites.