Sometimes pre-defined reports aren’t enough. That’s where data mining comes in: SmarterStats gives site owners, marketers or even security experts the ability to truly do a “deep dive” into the data contained in the log files associated with a website. Performing these deep dives, it’s possible to find visitor patterns and trends that may otherwise have been missed.
Through the mining of website data, companies can discover how to provide website visitors with the type of information, products and services customers are most likely to want.
As companies uncover patterns in visitor behavior through data mining, the overall design and direction of the website can be improved to better meet the needs of visitors and customers.
System administrators can use data mining to identify and stop possible attacks on the server. For example, use data mining to look for attempts to hack a website by exploring query items sent to specific pages of a site or traffic patterns from specific IP addresses.