SmarterStats Reporting Interface

The website analytics necessary to succeed online.

Managing an online presence is easy with SmarterStats! Start by analyzing web traffic to understand the popularity of a website or storefront. Then use Site Tuning to analyze that site, making sure that it's performing efficiently for visitors and search engines. Finally, Data Mining allows site owners to dig deeper into web logs, and website traffic data, to better track and optimize overall business goals.

A full suite of web analytics tools

Web Analytics

Web logs are a treasure trove of information! From information on web server errors to paths and pages taken during search engine visits to data on the views, visits and hits that web pages receive, web log analytics can provide more, and more detailed, information about any website and its visitors.

Site Tuning

The SmarterStats website analyzer can help protect against 20+ common issues that adversely affect the usability of a website. These errors can ruin a user's experience and hinder search rankings by making it difficult, if not impossible, for Google, Bing and other search engines to crawl a website!

Data Mining

Data mining takes a "deep-dive" into website statistics, and web server logs, to find hidden patterns in data. Recognize patterns of customer behavior and act on those findings, target marketing efforts and increase sales, see the paths visitors take to get to a specific page of a website and more.

Perfect for a single site or thousands of sites

Whether you run a small hobby site or your own online business, SmarterStats can give you the information you need to succeed online. The Free Edition of SmarterStats is perfect for individuals looking to optimize and report on a single site, and it doesn't matter if you're hosting your own site or using a shared hosting provider, lease a dedicated server or even use a VPS. All you need is access to your raw log files. SmarterStats can even read, and report on, logs generated from a Windows or Linux servers, so your platform doesn't matter! And if you decide you want to add more sites, or if your business grows, no problem: it's simple to upgrade any license, at any time!

Enterprises can have websites all over the world. They build sites for offices in other countries. They acquire businesses and inherit websites. They have different developers who prefer different platforms, and more. Multiple data collection options are available, such as local files, UNC paths or even FTP/FTPS/SFTP, so a site's location doesn't matter. SmarterStats can read files in .ZIP or .GZIP format and log files created by Linux and Windows web servers are also supported. SmarterStats can even be used for sites that are load balanced (clustered), meaning a single site is hosted across many different servers. The needs of an enterprise vary, but there's virtually nothing SmarterStats can't handle.

Web hosts and ISPs need a product that can accommodate any sized user, is multi-tenant and is as simple to set up and manage as possible. Web hosts and ISPs will love SmarterStats' centralized management and reporting server (MRS), not to mention the remote service that can be installed on any number of Linux or Windows web servers. The remote service does the majority of the processing of information, with VERY little server impact, and pushes information to the MRS. This, then, becomes the information hub for end users, where they log in to check statistics and otherwise manage the reports. In this set up, SmarterStats can support tens of thousands of customers from a single MRS!

Start by understanding your web presence

Whether on a Windows or Linux machine, SmarterStats provides everything a site owner needs to fully understand what goes on "behind-the-scenes" of their online presence. Don't just analyze data; turn understanding into action!

With true website statistics that reflect actual customer behavior, it's possible to better plan when to begin new marketing campaigns, pinpoint areas of improvement, increase staffing levels to accommodate an increase in seasonal traffic, know where to target advertising and more!

Monitor displaying SmarterStats website analytics

Monitor website performance

Before starting any large-scale marketing campaigns in order to increase traffic, it's a good idea to ensure a website is ready to shine! SmarterStats' Site Tuning website analyzer crawls a site to create a list of potential on-page threats to its success -- things like broken links, multiple redirects and missing sitemaps.

See the exact page URL and the reason the page was flagged, plus get some basic guidelines for correcting the errors and getting the website back on track. By regularly monitoring a website, a site owner can be proactive in fixing issues that could negatively impact their visitors' and search engines' experience, before losing traffic, ranking or revenue.

What does all of this mean?

Better business, of course! SmarterStats is the ultimate formula for a successful online presence.

Start with turning web analytics into business analytics by understanding the data in reports and driving a successful business strategy. Then, ensure a website is performing optimally for visitors and search engines with Site Tuning! Finally, dig down into a website's log files to find those "hidden gems": the pages users navigate through to get to a shopping cart, the query strings used in marketing campaigns and how much traffic they're driving to a site and more.

With all of this information at your fingertips, you can continually make adjustments to your web presence as needed so you're always more successful than when you started.

SmarterStats vs. Google Analytics

When analyzing website statistics, it's important that you have the right tool for the job, which may leave you wondering which data collection method is right for you: log file analysis or script-based analysis?

While script-based analyzers like Google Analytics provide a more accurate "live" visitor count, the potential for visitors to block Javascript callback methods leaves an abundant margin for error. SmarterStats' ability to analyze log file data tracks every interaction visitors have with your website, relays server-side information - such as data relating to traffic from spiders and bots, server errors and bandwidth statistics - and provides the most accurate view of what's actually happening on your server.

Compare SmarterStats vs. Google Analytics

Web Services

SmarterStats includes a complete API that encompasses virtually all of the functionality available in the web interface. Simplify your administrative tasks by automating things like adding sites on the fly, performing a Site Tuning scan, updating user information, retrieving report item data, determining site-specific bandwidth usage for billing and more!

Automation with web Services

Product Integrations

Having an extensive API means that third-party developers can build integration modules for their own applications or other popular products and services. In addition, we created our own modules for some of the leading management applications and control panels that are used by web hosts and ISPs and enterprise organizations around the world.

View compatible product integrations

Get started today!

Flexible Licensing

Starting at



Free Edition

Installed on your server.

Ideal for 1 site!