Self-service Web Portal
to Connect and Communicate
With SmarterTrack's self-service portal, companies can improve their marketability
and create a central hub for all communication channels. Encourage customers to
submit tickets, initiate live chats and search self-service resources. Build a community
and empower your customers to give feedback, rank articles and expand their social
network.
Encourage customer input
Let customers rate their favorite or most useful knowledge base articles on a scale
of one to five stars. Then encourage customers to provide feedback on article content
with the knowledge base commenting system. Administrators have full control over
comment and rating moderation.
Customize and brand your web portal
Create a consistent company appearance by customizing the fully skinnable customer
portal for one or multiple brands. Enhance the user experience by providing self-service
resources in multiple languages. Utilize portal tabs to extend the functionality
and add third-party applications or additional resources. The sky’s the limit.
Increase visibility on social networking sites
It’s easy for customers to share portal content on their favorite social networks.
With the click of the mouse, customers can share any knowledge base article or any
news item to Twitter, Facebook, Digg, StumbleUpon and a dozen other social sites.
Offer self-help services with a knowledge base
As a customer service tool, the knowledge base is one of the most cost-effective
support channels because it gives customers easy access to information that would
otherwise require contact with a customer service or support agent. Create detailed
articles about products or procedures, save them as drafts, mark them for review
or publish them for public viewing.
Enhance search engine marketing efforts
SmarterTrack's Web portal is search engine optimized, so knowledge base content
isn't just a great resource for customers—it's a powerful marketing tool that
can attract more customers and increase conversions. A well-crafted knowledge base
article can easily rank on the first page of search engine results, driving new
traffic and potential customers to the company website.
Improve Web portal content with analytics
SmarterTrack makes it easy to gather Web analytics on the portal with Google Analytics
integration. Just provide your Google Analytics site ID and SmarterTrack will automatically
place the necessary tracking code on your portal pages.
Make login easy with Single Sign-On
Rather than asking customers to use a different set of credentials to log into your
support portal, automatically log customers into your website using the same credentials
they use on other websites. Single Sign-On (SSO) allows the login credentials on
an external site, such as your shopping cart, to be shared with the SmarterTrack
portal, so navigation between your website and portal remains seamless.