Understand Your Online Presence
SmarterStats helps businesses improve all facets of their online presence, from
understanding the impact of marketing campaigns to evaluating SEO efforts to getting
a better understanding of website visitor habits and behaviors.
See who visits your site
Whether you want information on the people that visit your site or the search engines
and bots that crawl each page, SmarterStats can provide the visitor stats you need.
Unlike a lot of Web analytics software, SmarterStats separates human visitors from
spider and bots, providing companies with true website statistics that reflect actual
customer behavior. Discover which countries or cities your visitors are from, which
sites referred them, the pages they view on your site in the order they view them
and even which pages of your site are not getting indexed in search engines.
Learn what is going on
Once you know who your visitors are, you can find out what they’re like. What browser
or operating system are they using? Which mobile devices are frequently used to
access your site? This information can be critical when deciding whether to start
a marketing strategy that targets mobile users or even whether to continue to support
a legacy browser like Internet Explorer 6. The last thing you want to do build a
new site component like a shopping cart without support for a specific browser if
50% of your visitors are still using it.
Similarly, system administrators can see what the web server is doing as visitors
navigate your site. Are there issues like 404 or 500 errors that could cause problems
for visitors and spiders? Are there pages or scripts that take too long to load
or that disrupt the flow of the visitor’s experience? Are there any potential bandwidth
leaks resulting from hotlinked images or stolen content? Knowing what is causing
problems on your site is half of the battle, and SmarterStats gives you that information.
Know when your traffic peaks
SmarterStats breaks down your websites statistics broadly or granularly, so users
can analyze data across months, weeks, days or even hours. Discover which day of
the week your website gets the most traffic and use that information to determine
the best day to launch a new marketing campaign. See the times of the day your site
has the fewest visitors and schedule web server maintenance for those off-peak times.
Study where visitors are going and where they’re coming from
It’s just as important to know where visitors come from when they visit your site
as it is to know where they go once they’re on your site. Detailed reports help
you discover which pages visitors frequently enter your site on, the path they take
as they navigate your site and the pages on which they spend the least amount of
time so you can modify your content accordingly. Plus, find out which search engines,
keywords or phrases are bringing you the most organic traffic and use that information
to develop your overall SEO strategy.
Act on how visitors get to you
Understanding how website visitors and search engine spiders access and use your
site is crucial for running a successful website and can help drive successful business
strategy. If specific websites are driving traffic to your site, you may want to
develop new partnerships or place advertising on the sites. If the bounce rate for
a particular page is high, review and modify the messaging to see if that improves
the time visitors spend reading the content. See which search terms are bringing
traffic to your site and use that data to refine your SEO strategy.SmarterStats
can help you unlock all this data and more.