Get Greater Insight with Web Data Mining
With SmarterStats business analytics, companies can delve deeper into their website
statistics to find hidden patterns in data. Known as Web data mining, this process
allows companies to recognize patterns of customer behavior and act on these findings,
providing an opportunity to target marketing efforts and increase sales.
Predict customer behavior
Through the mining of website data, companies can discover how to provide website
visitors with the type of information, products and services customers are most
likely to want.
Improve your site’s design
As companies uncover patterns in visitor behavior through data mining, the overall
design and direction of the website can be improved to better meet the needs of
visitors and customers.
Track the effectiveness of marketing campaigns
Use Web data mining to identify the origin of traffic to specific Web pages and
determine which marketing efforts (forum posts, emails, Tweets, etc.) produce the
Identify site and server vulnerabilities
System administrators can use data mining to identify and stop possible attacks
on the server. For example, use data mining to look for attempts to hack a website
by exploring query items sent to specific pages of a Web site or traffic patters
from specific IP addresses.