Introduction to Data Mining

Data Mining—normally available only to large enterprises and often requiring expensive software applications—is a process of organizing and sorting large amounts of data to isolate information relevant to a specific circumstance or business need. SmarterStats brings the power of data mining into an efficient, cost-effective tool accessible to individual Web site owners, yet powerful enough to handle the requirements of large enterprises. The SmarterStats implementation of data mining is an invaluable method to unlock the answers to complex questions.

Data Mining in SmarterStats

To reduce the complexity often associated with data mining, SmarterStats presents data mining in an intuitive point-and-choose fashion. Through the use of questions, such as: “What are the most popular entry pages that people have used when accessing a particular file?” Web site owners are able to better determine the effectiveness of marketing efforts by evaluating users who have purchased and what page(s) they entered on. A number of different data mining questions are available and more are continually added.

Drill Down from Report Items on Any Page

Data mining in SmarterStats does not require special planning or separate reporting. Web site owners can instantly drill down into existing reports by selecting individual report elements from established or custom reports to gain deeper insight into individual pages and visits. In addition to selecting different report elements, the built-in data mining features allow users to browse and report on any page from their Web site.