The Power of Reporting

The effectiveness of SmarterStats begins with its ability to differentiate “real traffic” from traffic generated by spiders and bots. SmarterStats adds detailed summary and trend reporting with nearly one hundred report items to help businesses understand real traffic, improve the results of marketing campaigns, and better understand visitor habits. To enhance Search Engine Optimization (SEO) efforts, SmarterStats provides over twenty report items designed to measure spider and bot activity patterns for improved performance on all major search engines.

Unlike most competing products, SmarterStats includes the ability to data mine and drill down into individual Web pages, user activity, IP addresses, paths, and more—which can be correlated into insightful results (e.g., most popular product, marketing campaign, referring Web site). In addition, geographic analysis, report items, and mapping are available by country, state, province, and city.

Understand Real Traffic

As much as 15% of the traffic on larger sites—and up to 50% of the traffic on smaller sites—may be directly related to automated hits generated by spiders and bots as they index a Web site. Unlike many competing analytics tools, SmarterStats separates real traffic from spider and bot traffic. The ability to identify real trends and habits will allow individuals and large organizations to make effective marketing decisions.

Understand Spider Traffic

The success or failure of a Web site is directly correlated to search engine performance. The ability to isolate and separate spider traffic gives individuals the power to see into search engine methods (e.g., Google, Yahoo!, MSN Live, and Ask). SmarterStats users can effectively and accurately determine what pages are being indexed and when—maximizing SEO for greater visibility and better conversion rates. SmarterStats provides twenty report items specifically tailored to address these issues.

Geographic Analysis

SmarterStats provides the ability to visually see Web site performance graphically and to allow the identification of markets across borders and without boundaries. Geographic analysis, report items, and mapping are available at the country, state, province, and city level—identifying demographic opportunities.

Enhanced Reporting Capabilities

SmarterStats provides the ability to further tailor reports through filtering. Report items that you have tailored can also be assigned as a Favorite—to be quickly referenced in the future. Report items and Favorites can be combined into custom reports that address a specific need (e.g., organizational summary report, executive report). Standard reports, custom reports, and Favorites can be scheduled and distributed to individuals or groups through email to reduce administration. In addition, SmarterStats report data can be exported to Microsoft Excel and other tools for additional examination.

Unique to SmarterStats is the ability to reprocess imported log data repeatedly as new reports are added to SmarterStats or to reflect exclusion and/or additions as you refine your metrics. With competing products, new reports only provide results from the moment the report is made available. SmarterStats allows the reprocessing of existing log data over any time frame so that Web site owners can see future reports on yesterday’s data.