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Case Studies

72mm, Inc.

Stresses Quality Support with SmarterMail

72mm, Inc. (www.72mm.com) was suffering with a mail server that was persistently unstable and lacked the performance their customers expected. The technical support for this mail server was virtually non-existent, and there were few online user resources available to help solve problems quickly. In a word, the product support was “pitiful.” In order to keep their business moving forward, 72mm needed to find a more reliable solution with a dynamic and responsive support structure.

72mm Inc. Logo

After investigating many alternative Windows™ mail servers, 72mm decided to try SmarterMail. A thorough review proved that SmarterMail is more developed, very stable, competitively priced, and has an “excellent” support team far superior to that of their previous mail server (Imail by Ipswitch). SmarterMail provides 72mm with online help, whitepapers, and a searchable knowledge base in conjunction with email and phone support. In addition, the active user community within the SmarterTools forums is available to assist users with configuration alternatives and real-world applications.


A thorough review proved that SmarterMail is more developed, very stable, competitively priced, and has an “excellent” support team far superior to that of their previous mail server (Imail by Ipswitch).


SmarterMail gains its unrivaled stability by using Microsoft’s .Net 2.0 framework—allowing for seamless integration between the mail server and the operating system.

Since making the switch from Imail to SmarterMail, 72mm has experienced improved stability with uptime measured in months as opposed to days. The extensive product support has allowed them to solve “all” potential issues with relative ease improving customer satisfaction and retention.

Company Profile

72mm offers world class hosting in its state-of-the-art facility in Portland, Oregon. From simple web and email hosting to application and media servers, 72mm provides the service. The company needed a stable mail server solution coupled with exceptional product support to handle their mature production environment.

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